Presented by Claudine A. Donikian, JD, MBA - President & CEO Pentera

Joint meeting with Association of Fundraising Professionals Tampa Bay

Click or Skip?

What Words Work Best with Donors in Planned Giving Marketing?

With e-mail engagement data, we know what percentage, how many, and exactly who is opening e-mails and clicking through on headlines. But what is it about the e-mail subject line or headline that is driving donors to want to click and read more? Alternatively, what keeps them from clicking to read more?

The findings to be presented will answer these questions and are based on a Pentera research study of client data spanning several years that looks at thousands of clients, thousands of e-mails, and tens of thousands of headlines, words, and phrases. We will delve into planned giving marketing messages and discover what factors increase or decrease engagement - that is, what marketing messages make donors want to read more. We will also propose how to use engagement metrics to boost your cultivation effort

Tuesday, January 21, 2020

11:30 am: Professional Networking

Noon – 1:00 pm: Program & Lunch

Meeting Location:

Centre Club

123 South Westshore Blvd

Tampa FL 33609

Regular Meal (GF):

Surf & Turf | 6oz, Herb-Crusted Sirloin, Blackened Shrimp, Bleu Cheese and Red Wine Butter Sauce

Vegetarian:

Veggie Wellington | Herb Marinated and Grilled Vegetables and a Wild Mushroom Duxelle in a Crispy Puff Pastry with a Balsamic Glaze

PLEASE NOTE: Once a meal choice has been made, it CANNOT be changed the day of the luncheon. Food service has been extremely delayed in the past due to attendees changing their meal or sending their meal back for changes.

Advance reservations are required.

$25.00 Members

$30.00 Guests

Payments may be paid in advance or at the door.  No shows will be billed.

ANNUAL SPONSORS:

• American Cancer Society
• Community Foundation of Tampa Bay
• Johns Hopkins All Children’s Hospital Foundation
• Johnson, Pope, Bokor, Ruppel & Burns, LLP
• Saint Leo University
• USF Foundation, Office of Gift Planning
• Wells Fargo Private Bank